What's going on in Japan ? Since a few weeks, a breath of panic is blowing on the Japanese whisky industry... And as surprising as it may seem, it might be starting by a TV show named Massan broadcasted on NHK which forced Japanese producers to tighten the taps faster than expected to try to avoid a brutal worldwide break of their stocks...
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A few days ago, Suntory unveiled an advertising video to promote its brand new whisky Hibiki Japanese Harmony. For the occasion, some of the codes of its previous famous old fashion ad videos such as a western celebrity were used, but also a wink to the movie "Lost in Translation" in which Hibiki 17 year old was subtly presented.
The full results of the World Whiskies Awards 2015 were released on 19 March in London during the great announcement event, and among all Japanese whiskies in competition in their respective categories, only one shot out of the game by winning the title of World Best Blended Malt 2015.
It's been six years since the Japanese department stores Shinanoya didn't work with Suntory for an exclusive whisky bottling. The "Wa-Kyo" is therefore an ultra expected new limited edition that Shinanoya had "officially" released this weekend.
The most famous Japanese blended whisky and one of the most awarded in the world, will welcome a new member in its family : the Hibiki Japanese Harmony, whose birth is scheduled in Japan on March 10, 2015 !
The results of the World Whiskies Awards 2015 Japanese whisky category have been announced ! 4 winners whiskies will go to defend the colors of Japan in their category at the final stage held on 19 March in London, and try to win the coveted WWA title of "Best Whisky in the world" 2015.
"Which country makes the world's best whiskey ?" is a question that CBS News decided to find the answer. But with no surprise for us, guess which country it could be ? The answer on this short video report...
Ichiro’s Malt Hanyu “The Joker” best Japanese whisky of the year according to the Whisky Advocate Magazine
Ichiro's Malt Hanyu "The Joker" Multi Vintage just won the title of best Japanese whisky of the year at the 21th Whisky Advocate Awards !